The Journey Begins
From Sandeep Chaudhary’s passion for fragrances from around the world to Neeraj’s dream of building upon the example set by his idol, ITRAVED is more than a fragrance brand.
About ITRAVED
A Journey of Fragrance, Passion & Family
Every great fragrance begins with a story.
ITRAVED by Sandeep Chaudhary is a story of passion, discovery, family, and a deep appreciation for the art of fragrance.
Over the years, Sandeep Chaudhary developed a distinctive appreciation for fragrances from around the world. From the rich and soulful Attars and Ouds of the Middle East to contemporary fragrances discovered across different cultures and countries, every experience added another chapter to his understanding of what makes a fragrance truly memorable.
For Sandeep, fragrance has never been simply about smelling good. It is about identity, emotion, memories, culture, and the feeling a beautiful scent leaves behind.
From Passion to Purpose
ITRAVED was born from a simple dream—to bring together this passion for fragrance and create a collection that allows everyone to experience the beauty of Attar, Oud, and fine perfumery.
But there is another part of the ITRAVED story that makes it especially meaningful.
Sandeep’s nephew, Neeraj Chaudhary, has always looked up to him as an idol, mentor, and role model. Inspired by Sandeep’s passion, dedication, and journey, Neeraj wanted to take that inspiration forward and build something meaningful together.
What began as admiration became a shared vision.
Two generations. One passion. One fragrance journey.
The ITRAVED Vision
ITRAVED represents the coming together of experience and ambition, tradition and modernity, and inspiration and dreams.
Our goal is to create fragrances that are not only beautiful but also meaningful—scents that become part of celebrations, memories, milestones, and everyday moments.
From the richness of Oud to the elegance of Rose, the warmth of Amber, the serenity of Sandalwood, and the character of Musk, every fragrance in the ITRAVED collection is selected with care and appreciation for the craft.
Our Promise
We believe that luxury is not simply about a beautiful bottle.
It is about the story behind it, the craftsmanship within it, and the emotion it creates when you wear it.
At ITRAVED, we are committed to bringing you fragrances inspired by the world’s diverse fragrance traditions while creating our own identity rooted in passion, quality, family, and authenticity.
“Some fragrances are worn.
Some fragrances become memories.”
The Journey Begins
From Sandeep Chaudhary’s passion for fragrances from around the world to Neeraj’s dream of building upon the example set by his idol, ITRAVED is more than a fragrance brand.
It is a family journey.
A journey of discovering beautiful scents, sharing them with the world, and creating something that can be carried forward for generations.
ITRAVED by Sandeep Chaudhary
Attar • Oud • Fine Fragrance
एक बूंद, एक एहसास, एक कहानी।